Bringing top global brands to Uzbekistan

Importer of premium beverages and HORECA food products for hotels, restaurants, cafés and retail across Uzbekistan.

Aerial view of the Registan in Samarkand, Uzbekistan

Local roots. Global standards.

Siyaniye Vostoka — “Radiance of the East” — was built on a simple belief: Uzbek consumers deserve the same quality, choice and experience found in the world's most developed markets. For over a decade we have been the bridge between international manufacturers and Uzbekistan's fast-growing retail and hospitality sectors.

We handle everything — import, customs and compliance, warehousing, nationwide logistics, sales and brand marketing — so the brands we represent arrive on shelves ready to win.

What we import

Colourful assortment of fruit drinks in glass bottles
Forklift moving pallets in a large distribution warehouse

How we work

We source from vetted producers and handle customs clearance, certification and labelling.

Import and compliance

Temperature-controlled storage and scheduled deliveries to venues and distributors.

Warehousing and logistics

Our sales team places your brand with restaurants, hotels, cafés and retail, with tastings and marketing support.

Sales and brand support